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Five ways to make Facebook work for your brand
Facebook continues to be an important platform in the world of marketing, and now more than ever is a necessary element of any advertiser’s media mix. In its Q4 2013 earnings report, Facebook stated...
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Using geotargeting to guide consumers from desktop to aisle
As discussed in my previous article, ‘Piecing together the geotargeting puzzle‘ choosing geotargeting methods to localise retail offerings depends upon the specific message, target audience, and...
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How to harness location-specific experiences in 2015
In 12 short months since the word ‘iBeacon’ showed up on a slide at WWDC 2013, this location-based tech – using Bluetooth low energy – has sucked all the oxygen out of the location-tech room. Despite...
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TripAdvisor has its eye on the personalisation game
Booked a holiday in the past week? You’re not alone: last weekend was ‘Sunshine Saturday’. Apparently the busiest day of the year for UK holiday bookings as punters – including myself – attempt to...
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London’s villages hold unlocked potential for brands
London has long been diced into four, clearly identified regions – North, South, East and West. Recent research by YouGov describes the West as posh, East as gritty, North as cosmopolitan and the South...
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The future is made of geo-fences
Our devices follow us throughout the day, leaving footprints of GPS data and creating valuable snapshots of behaviour that marketers can utilise. Because media operates in a cookieless world, this...
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The Daily Poke: Wherever the beer takes you
A quantity of free beer. A clear sense of direction. Ordinarily, the one wouldn’t naturally follow the other. However, with the launch of their Bottle With a Mission, Heineken is showing drinkers in...
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The Daily Poke: Open all hours
Sunrise and sunset are truly magical hours. So this summer, sportswear brand Peak Performance is inviting active folk to share the moment with them at photogenic wilderness sites around the world. (And...
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The Daily Poke: Never alone with a drone
Ever get the feeling you’re being followed, and photographed? Don’t worry, it’s probably just your personal drone hovering overhead. US manufacturers Lily have developed a device that you can literally...
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Vlog: Absolut Vodka and Somethin’ Else on gamification
Rick Bennett-Baggs, senior brand manager at Absolut Vodka UK, and Michelle Feuerlicht, executive producer at content agency Somethin’ Else, spoke to The Wall about the alcohol brand’s Silverpoint...
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Why 2016 will be the year of location-based marketing
We live in a world that lives and breathes mobile. It’s changing the way we travel, shop, eat and connect with each other. It’s a great time for advertisers to leverage this relatively new paradigm of...
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Fast forward to 2026: the potential of location technology
Location is becoming key to making the most of our favourite services, and it seems we are increasingly willing to allow our whereabouts to be identified if it will provide us with greater convenience....
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The Daily Poke: Massive tracks
Did you fail Grade 2 clarinet? Do children cry when they hear your heartfelt rendition of Happy Birthday? Do you fear that musical achievement will always elude you? Fear not. You’re now the newest...
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What SXSW 2016 means for mobile marketers
In Austin, it’s perfectly normal to eat nachos for breakfast – a reflection of the city’s motto: “Keep Austin Weird”. Given this context SXSW Interactive makes an awful lot of sense. An event that...
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Good location data matters, here’s why
Advertising on mobile devices is more exciting than desktop advertising due to the user location being transmitted as a signal. Location information provides rich user context allowing advertisers to...
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Flipping the browser upside down: From IA to AI and the future of search
Working in SEO, I’ve seen some big changes in the way algorithms are processing and ranking search result pages. In the early days, these techniques had to do with how pages were built or links...
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Why it’s foolish to ignore location based marketing
The world around is mobile obsessed and sharing ‘where we are’ is becoming increasingly important. We use our mobile location to search for directions, check in to restaurants, tag places we’ve...
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